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How-To GuidesJanuary 17, 20267 min read
How to Segment Contacts for Better Targeting
Learn to create powerful contact segments for personalized messaging campaigns.
Segmentation is the key to effective messaging. Generic blasts don't work - targeted messages do.
Why Segment?
Relevant messages get: higher open rates, more responses, fewer unsubscribes, better conversion.
Segment Criteria
Demographics
Location, language, timezone.
Behavior
Last message date, purchase history, engagement level.
Custom Fields
Industry, company size, interests.
Tags
Manual labels you've applied.
Creating Segments
Go to Contacts > Segments. Click 'New Segment' and define your criteria.
Segment Ideas
- VIP customers (high purchase value)
- Inactive contacts (no message in 30 days)
- New contacts (joined this week)
- Specific product interests
- Geographic regions